Award-winning designer and brand professional recognized for inspired designs, natural mentoring prowess and extraordinary pre-press expertise. Adds value at every phase in the creative process through final deliverable. Passion for packaging consumer goods and other 3D executions, brand planning and creating solid solutions to solve key business challenges. Individual contributor and dynamic team player. Maintains flexibility, dependability and professionalism, with a positive attitude and witty sense of humor.
Accustomed to performing in fast-paced environments while effectively managing several concurrent deadlines and diverse team members. Strategic thinker with strong conceptual and visual communication skills. Master at translating clients’ objectives and goals into effective design solutions in both B2B and B2C.
Breadth of industry experience spans start-ups to Fortune 500s in Action Sports, Fitness and Sports Medicine; Consumer Electronics and Technology; Healthcare; Spa and Beauty; Food and Restaurant; and Non-Profit.
Creative executions include Branding — corporate and product identities and style guides; Print — collateral; packaging, including design, structure and die line development; and advertising; Web — site design and banner advertising; Illustration — product graphics and children’s books
Highlights and Accomplishments
Recipient of fifteen local and national Addys, Summit Award, The North American Corporate Design Review Award, four Desi Awards and featured in Publish Magazine
Adobe CS6 Suite: Illustrator, Photoshop, InDesign, Bridge and Acrobat Pro
Microsoft Office: Outlook, Word, Excel and PowerPoint
BS in Graphic Design | San Jose State University honors graduate
Founder/Creative Director | Sway Creative | San Jose, CA | 2002 to Present
Provide consulting and design services. Deliver end-to-end project management and effective client visibility through all creative development phases, ensuring final product on time, on target and on budget.
Partial client list: ElderConsult, Symantec, 8x8, iPlayMusic, ESA Foundation, Cupertino Endodontic Group, Monde Spa, Neo Salon, AVG and The Veranda
Contractor | Citrix | Santa Clara, CA | March to June 2014
Provided design and production support in the creation of oversized display graphics and web banners for 2 conference events while simultaneously maintaining current brand guide and implementing new brand guide.
Senior Graphic Designer | Easton-Bell Sports | Scotts Valley, CA | 2006 to 2013
Rebranded the women's fitness brands owned by the action sports leader. Contributed to the creation of product graphics and packaging for Bell and Blackburn brands. Product graphics included original pieces plus designs based on licensor imagery, including Barbie, Sesame Street and Hello Kitty. Package design for Bell and Blackburn brands, including dielines, assembly instructions. Managed catalog design and production while creating trade show graphics. Photo art direction and styling with in-house and independent photographers.
Partial brand list: Bike division — Bell, Bell Platinum, Easton, Riddell and Blackburn; Fitness division — Savasa, Express 15 and Bell; and Sports Medicine division — Bell and Easton
Senior Graphic Designer | PRICE | Palo Alto, CA | 2003 to 2006
Contributed fresh perspective to the creative of this gaming industry design specialist. Projects included packaging, sales sheets, point of purchase, web and advertising. Worked extensively within licensors style guides and editing complex supplied files.
Partial client list: Electronic Arts, Capcom, Logitech, Namco, SEGA and THQ
Associate Creative Director | Sic ’Em Advertising | Redwood City, CA | 2000 to 2002
Mentored a team of designers and directed initial design creation through final production, while balancing additional design projects for various clients.
Partial client list: Oracle, McGraw Insurance, Santa Cruz Scooter Works and Intershop
Senior Art Director | Pacifico, Inc. | San Jose, CA | 1998 to 2000
Managed concept development and creative through all phases, including photo art direction, mechanical production, proofing and press check.
Partial client list: American Red Cross, San Jose Symphony, TSMC and Lam Research